ATLANTIC STUDIOS BRAND REFRESH
Brand Refresh whilst retaining thirty-years of heritage
Atlantic Productions transitioned into Atlantic Studios, aiming to further establish their presence in immersive technology and healthcare while reinforcing their reputation as leaders in innovation and storytelling.
Industry
Immersive Studio
Location
UK
Deliverables
Brand Identity
Brand Refinement
Brand Strategy
Brand Guidelines
Website Design
Website Development
My Role
I developed a design system applying atomic design principles to create reusable components and enabled both light and dark modes. Interaction testing ensured the experience was intuitive and mobile-friendly, aligning with modern usability standards. With the inclusion of updated brand guidelines, the refreshed brand identity not only improved usability, but also positioned the company as a future-facing leaders in technology.
I personally owned:
- Brand Website — logo, colour system, type styles, and the overall visual language
- Design system — translating that identity into reusable UI: buttons and their states, navigation patterns, spacing/padding/gap systems
- Interaction & flows — user flows for moving forward and back through the website
- Stakeholder communication — building and presenting concepts to stakeholders strategic phase reviews
I collaborated on the website build via a structured handover to a developer who embedded the system into the live WordPress site.
